Fashion has always been a competitive industry, and the growth of e-commerce has only made it more so. Fashion firms must have a strong online presence and a successful digital marketing plan to survive in this fast-paced climate.
Every fashion e-commerce firm should be aware of these key digital marketing facts, which we shall outline in this blog article. Fashion firms may increase their online sales and remain ahead of the competition by comprehending these figures and putting the suggested techniques into practice.
Fashion E-commerce Statistics:
The worldwide e-commerce industry for fashion is anticipated to grow to $1.8 trillion by 2023. 21.3% of all US e-commerce sales in 2021 were made up of clothing and accessories. Shoppers use their cell phones for 89% of transactions.
86% of customers remove items from their carts before making a purchase. Consider putting the following strategies into practice to increase online sales for your fashion line: Create a mobile-friendly version of your website to offer a smooth buying experience.
To remind customers of the things they left in their carts, use retargeting advertisements. Provide enticements like free delivery or a coupon code to entice customers to finish their orders.
Social Media Marketing Statistics:
73% of customers are more inclined to make a purchase from a company that uses social media. 90% of Instagram users follow at least one business account, and there are over 1 billion active users each month. More people share videos on social media than both text and image material combined by a factor of 1200%.
To make the most of social media marketing for your fashion brand, try the following strategies:
Post engaging and visually appealing content regularly to keep your audience interested.
Use Instagram Shopping to make it easy for customers to shop directly from your posts.
Experiment with video content, including behind-the-scenes footage, product tutorials, and influencer collaborations.
Influencer Marketing Statistics:
More consumers—63%—trust suggestions from influencers than recommendations from brands. Influencer marketing generates an average earned media value of $5.78 for every $1 invested by firms.
Search engine traffic accounts for 53% of all website traffic. One page of search results is all that 75% of users ever scroll past. 91.5% of all traffic goes to websites that are found on the first page of search results.
The following tactics might help your fashion brand's SEO:
Research keywords to learn what your target audience is looking for.
Use relevant keywords, meta descriptions, and header tags in your website's content optimization.
Build trustworthy backlinks from high-quality websites to increase the authority of your website.
PPC Advertising Statistics:
In the fashion sector, Google AdWords have an average conversion rate of 2.69%. When customers are looking to make an online purchase, 65% of them click on Google AdWords, which has an average cost per click in the fashion business of $1.29.
To optimize your PPC campaigns for fashion products, consider these tips:
Use ad extensions to provide more information about your products, such as prices and reviews.
Target specific keywords and audiences to ensure your ads are shown to the right people.
Test different ad formats and messaging to find what works best for your brand.
Email Marketing Statistics:
Emails sent to the fashion sector typically have an open rate of 18.5%. Subject lines with names in them boost open rates by 26%. Emails about abandoned carts typically have a 46.1% open rate.
To improve your email marketing for fashion e-commerce, try these strategies:
Segment your email list to send personalized messages to different groups of customers.
Use eye-catching subject lines that capture the reader's attention and encourage them to open your email.
Use abandoned cart emails to remind shoppers of the items they left in their cart and encourage them to complete their purchases.
Digital marketing is crucial for fashion e-commerce businesses looking to succeed in today's competitive marketplace.
By understanding the latest digital marketing statistics and implementing the recommended strategies, fashion brands can improve their online sales, build brand awareness, and stay ahead of the competition.
From social media marketing and influencer marketing to SEO, PPC advertising, and email marketing, there are many tactics that fashion brands can use to achieve their digital marketing goals.